Case Study / Dining & Hospitality

U Pick Hot Pot

A launch-focused brand and website project designed to introduce a conveyor belt hotpot experience and attract local customers.

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U Pick Hot Pot project cover
Industry

Dining & Hospitality

Services

Website Design & Development / Social Media Content / Brand Identity Support / Launch Campaign / Digital Marketing

Location

Melbourne, Australia

Year

2026

For U Pick Hot Pot, we shaped a digital launch presence that captured the energy, accessibility and novelty of its conveyor belt hotpot experience.

Through website design, visual content and social media communication, the project helped present the brand in a way that felt clear, inviting and ready for the Melbourne dining market.

U Pick Hot Pot brand guide U Pick Hot Pot brand and digital presence U Pick Hot Pot Instagram system U Pick Hot Pot merchandise design U Pick Hot Pot social post U Pick Hot Pot campaign post U Pick Hot Pot social content U Pick Hot Pot cover artwork

Launch Support

Turn launch attention into action.

For openings, product launches and campaign moments, we can build the brand, content and digital system together.

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